Monday, 7 February 2011

Just Love Safe- The latex factor

omg.... JLS condoms!!!  are they serious? JLS have teamed up with Durex to 'get us thinking' about safe sex and to support the JLS Charitable Foundation... the condoms are thicker (joy!) and more lubricated to give you 'ultimate reassurance'.. there are four different packs, four different colours- one for each of the boys, although the condoms are the same. 
I saw these condoms in boots and quite frankly just thought it was some kinda of strange merchandise.. (like kiss and bloc pary both had condoms as merchandise) but of course it is for chrity although i dont really know what the charity is about as it doesnt explain it anywhere. JLS just 'want to give something back' and are hoping that the just love safe range will send out a clear message to the over 16s that are sexually active to always use a condom.
since that turned out to be a rather boring and predictable story here are some pictures of strange band merchandise...

Jimmi Hendrix wine
Kiss 'Lubricated toungue' condoms
Emmure boxing gloves
Kiss coffin
Deep Purple banna vibrator
Dave Mustaine (from Megadeath) Coffee
and Kiss tomato sauce
(pretty much Kiss everything)
the other day as i was walking through flamouth, i noticed an advert in a bus stop. it was for ghd (hair straightener) repairs... i thought it was quite strange as the advert was not for hair straighteners repair in general but for ghd repairs.. automatically i thought ghd must be  an unreliable brand- if places are advertising for repairing one particular branded thing then surely it is because the breaking happens quite alot... and simply the fact that it specified ghd is a little weird. why not babyliss or braun aswell? are they not all made the same way? aparantly, according to everyone on the internet who has commented on ghd straighteners, 'there are none better', 'they are the best' aswell as 'mine no longer turn on or heat up' and 'sparks are flying everywhere'. so, pretty much the people who have had no problems with it say it's great and the people whose ghds have broken say its a pile of crap.
you would think that a beauty appliance costing between £99 ans £119 (ghd.com) would last, especially as it seems fairly important in the  everyday beauty rituals of the modern chick. Not only that but the repairs (at that particular place in falmouth) cost £28! more than a quarter of the price of the straigteners. and what i dont understand the most is a) why buy expensive straighteners in the first place and b) why bother gettin them repaired when you can buy straightners from just a tenner.. anyway, i'm not really bothered. i'v already got some that i doubt are going to break anytime soon.. mum bought me some babyliss straighteners and they're those multi functional good ones where you can change the end bits to curl your hair or crimp it etc and once i burnt my face on it so i dont like them..and it takes too long anyway..  and they're bad for your hair.
the end

Tuesday, 25 January 2011

Advertising does not first get attention and then create an emotion; advertising creates an emotion which results in attention.” -Du Pessis E. (2006) The Advertised Mind., Kogan Page: London, p84

 I toltally disagree with this theory..
in order to feel an emotion you need to be paying attention to what is giving you the emotion in the first place.. if you do not have this attention you will not notice the emotion.. surely? and what if, for example you were doing a crossword while the ads were on, you would mainly be concentrating on that. If an advert came on that was really loud or had gunshots or music, you would perhaps look up at the TV to see what it was about because it had grabbed your attention. Once you had seen or heard it for a couple of seconds (or more or less) it may create emotions if: a) it relates to you, b) it is purposely an emotional advert. You still need to pay some kind of attention to it first.

The closest ‘emotions before attention’ comes is when an advert grabs your attention and creates emotion at the same time. Like when a song comes on that means a lot to you and brings up past memories.
But I don’t see how emotion can be created first.
This is what i think. However, according to Nigel Hollis (chief global analyst, Millward Brown) we respond emotionally to everything. when we think of emotional advertising we probably think of little babies, animals and other lovely or sad things. But apparantly every ad creates an emotion "because everything we encounter in life generates an instinctive emotional response. Everything. And so in this way, emotion is more important than most advertisers realize. "

still, how does that mean that emotion is created before attention?

Tuesday, 18 January 2011

Tele-reading